Letter after meeting.

This has been copy and pasted from our letter to Naomi, Lindsey and Cedella.

Dear Naomi, Lindsey and Cedella.
Re: Video after Meeting

After the meeting this morning we thank you for your time and patience.
We are pleased with the result and glad your happy with the video.
We feel as if you have understood why we made specific changes i.e the bed
scene at the Hewett School. The budget was changed due to we took half the time as
we had originally said. With a saving of £30. The target audience we feel was met
by the feedback we recieved from the video.

We hope to hear from yourselves in the future and have an oppurtunity
to work with such talented individuals. Best of luck.

Kind Regards,

Production Manager: Tuesdy George

Director: Jake Richardson

Producer: Victoria Bobbin

Letter during production.

This has been copy and pasted from out letter to our clients during production.

Dear Naomi and Cedella,
We are pleased to announce that production is going well. After settling schedules we started filming straight away. We are now at the point where George is at Elm hill and tonight we will begin filming at Mousehold. We now have begun preparation for how we are going to distribute the video. Primarily via internet. A copy of the video will be with you soon.

Kind Regards

Production Manager: Tuesdy George

Director: Jake Richardson

Producer: Victoria Bobbin

Budget Apprasial

Production Office - £800
Recce- £205.84
Cast (Casting)- One Actor - £91.68
Production Salaries- £229
Unit Salaries - £183.36
Electrical Unit - N/AEquipment Hire - £240
Art Department - £50Studio Costs - N/ALocation Costs - £60
Post-Production- £653.36
Insurance And Legal - £ 210.00
Sub Total £4827.92Contingency and mark-up - £50
Final Total - £4847.92
(Budget £5000.00)


From this we can understand that we only filmed for two days instead of the four that we had first planned. We had to cut the actors salary by half. We missed out one location (The Hewett school field) so we took £20 off the final budget. This money went onto post production editing as we made three videos in top quaility editing suites. We have chosen to save the client £30 to encourage future projects.

Possible treatments.

When planning our video we had numerous ideas that had to then be rejected due to some situation or another. One proposed idea was we had a bed situated in the middle of the hewett school field suspended by two eary looking trees. This prooved to be somewhat unrealistic as we couldnt get a bed, transport for the bed or the permission for the use of the field as we were not sure who to speak to.

We wanted to have three characters, the main who could not sleep, a girl he had an attraction to and another male who is her current/new boyfriend. But we then opted that it would cost too much in our budget so we decided just to have it as one role.


We also thought about having a scene done in lowestoft beach for so our lead could walk along the promenade alone, but after much debate we came to the conclusion that we couldn't as Vikki had trouble getting down to lowestoft because of transport.

My product, my audience.

Our music video will be made to primarily intreeg young people. The song Insomniac - The Jubilees is a fast song accompanied with a heavy instrumental. The lyrics tend to be naisily and slurred. "Insomniac" is about not being able to sleep something of which we could all relate to and the frustration it inflicts. Our audience will be able to understand this aswell as enjoying the strong and catchy beat. In reflection to the band we will have the video's one character wearing dark yet high fashionable clothes such as designer like vivienne westwood and prada. This way of dress is normally named as "indie" or "alternative". This accomadates for people who tend to always want to appear as unique or original. The insomniacs are a young band and often that atrracts an audience of the same age as we all secretly would love to be in a band! The video will be distributed via internet sites such as Youtube, Facebook and possibly Myspace.

Record of Work.

Throughout the project certain tasks have been allocated to me because of my Production Manager Status. I have learnt how to and achieve:
Use an editing suite.
Casting a role.
Organizing a shoot day.
Writing a brief.
To be audience aware.
Create a shotlist.
Working out permissions.
How to use a camera.
Making a budget with the
group.

As a production manager my roles are mainly to be the communicator. Its my role to make sure everybody knows what there doing and when they are doing it. As a fairly confident speaker i found this easy to adress issues and new ideas to the Director and Producer.

Treatment

Younique Produktions
Treatment (Jubilee-Insomniac)
Creative Directors: Jake Richardson, Tuesdy George & Victoria Bobbin

Our concept takes the idea of insomnia and anxiety within an average person and this is why we have chosen to represent this in a black and white colour scheme, because we believe it narrows it don't to more of a clear and bolder image as to what an insomniac’s life is really like. This is represented in our mood board also, with many black and white images. This is where we developed reasons as to why we really wanted black and white and how it would be better than colour and also represent the lyrics in a much better way; suiting the target audience also.

Our theme is shown by the restless wind which will slow by placing 'interior' objects for example the bed, in the garden suspended by a tree perhaps. The use of dead trees illustrates a sense of loneliness and sadness which the character may be feeling.

His facial expression and manner connotes his mood as depressed, worried and, most of all, anxious.
He wears plain looking clothes whilst staring widely without blinking, supporting a black expression. The male will continue to stare as he sings the lyrics "Wide awake I can't sleep now".

Throughout the video, facial expressions will put across the fact that the character is obviously having some kind of difficulties in his life. But there's no real answer given in the video. The enigma will leave the video as to why he is depressed; as it's left an unanswered question. The audience even more intrigued; curious as to why this young man appears to be so troubled.

Above is the treatment for our music video 'Jubillee's-Insomniac'. We have developed the treatment in order to give the clients a full idea as to what the video will consist of. The treatment ranges from many different things such as what the main character will wear, to the different locations in which the video will be set.

Account of editing our video (individually)

After uploading our music video to our computers. We loaded premiere elements and started to process. Gary gave me a quick tutorial as to what to do as i had never used any software of that sort before. He showed me how to speed up a clip, cut a clip, mute the sound of the clip and where the effects box was. Surprisingly i picked this up quite quick and before i knew it i was enjoying myself. Im glad we did it individually as i could have my own touch and the video then was mine. I decided to start my video at Moushold where George stood infront of a strong flashlight; i had cut quickly and on the beat which i think had a really effective affect. I then had a clip of George's eyes open wide when the lyric "wide awake i can't sleep now" was on. From this point on i have it so George is walking around anxiously around Norwich in the undergroud bit along st stepens that leads to ipswich road. When the track speeds up and heavy instrumental is introduced i sped up the pace of which George appears to walk so its all alot faster at points. We chose to all do our videos in black and white as our company YOUNIQUE is a black and white film specialist. Our song is about insomniac and i think black and white mirrors that in a way. If it was in colour it would clearly depict that it was daylight and would give off the wrong message. I used cross fade and dissiolve fade to different shots a occasionally but i made a conscious effort not to do this as much as i think too many effects can make a production look cheesy and overdone.
Doing this project alone i found helpful. I think it pushed me to work independantly and now i know how to use editing resources and i came to find i enjoyed doing so. Also its nice to see Jake's and Vikki's video in comparison to mine and to see what we all done differently and comparing and constrasting.

Account of filming our video.

Throughout the making of our music video we had difficulty in arranging official dates for us to record for our music video due to lack of motivation from all of us.
Also, we didn't ever film as a group. Jake (director) arranged meetings with the main character (George) and filmed on his own. Although this was irratating it prooved to be easier for us as i didnt have to come from Great Yarmouth. George is Jake's best friend so we concluded George would have performed at his most confident and easiest if only Jake was there. However, as opposed to this i wish i could have been involved as i would have learnt how to use a camera better.

Filming took place in the following: Elm Hill
Underground subway (St stephens street)
Anglia square
Mousehold

We had originally said to shoot a bed scene on Hewetts school field. This was subject to change because it wasnt practical we later found. We had no idea of whom to contact about this. To have gotten a matress/bed onto the field in this unpredictable weather was prooving difficult so we opted to leave this out of the video.

Gathering feedback on my video.

Group to request feedback from:

Friends:Gender
Groups (social status)
Appearance
Interests
Out of these four defining features i think i will mainly go by social groups and interests as although appearance can be an influential factor it doesnt mean necessarily what type of person they are and their likes and dislikes.

How to gather feedback (Method)

Internet based:Youtube
Facebook
Flickr
Myspace
Facebook would probably get the best views because of the fact that majority of people my age including friends and family will see this come up upon their facebook news feed as an alert. Then sparking curiosity snd therfore them resulting in watching my video.


How to focus feedback (Questions)

Questionaire
Quiz
Tally Chart
Either, Or?
I could either do a questionaire written paper then it would be abit more formal and would design the questions so that i got the kind of useful answers back as opposed to using a questionaire that is abit more free to write just random comments that eventually may not be as suitable.


Also, i want to get a certain type of feedback - particualary on the camera work, what style it may posses and how well it is edited and who they think the video will appear to. So in aid of this i posted my video on facebook. Although i did get feedback it was only brief feedback and i need for my analysis, comments that go into depth. I asked a guy from where i work who has a degree in music videos and is a vision and projection operator. This is what he had to say

Reflecting on Skills - What skills have you used/strengthened/developed during this project? What are you better at? What have you learned how to do?

Technical skills

Editing my video, previous to doing the music video i had never used any software of this sort. Surprisingly i enjoyed editing and picked it up quite quickly.
When having to use the video camera i found it alien at first but got to grips with it when helped by Jake. I now feel confident in using one sufficiently.


Client skills

When it comes to client skills i found i understood invoiceing quite quickly. Beforehand i didnt even know what a invoice was let alone how to produce one myself but eventually found it easy to do.


People skills, organisation and project management skills

I am quite a confident person socially and i found this helped when discussing and negotiating opposing ideas. I felt i could speak concisely and confidently and get my vision across well to both the client, my team and Gary.


Reflecting on your creative career - how could you use this production to aid career development in the creative sector? (Think in terms of working with clients;your portfolio and reputation;your project management ;your employability..)

I think i could use skills such as my leadership and good communication to aid me to get a job in management (stage, production, project). As management you have to discuss, promote and handle topical issues within a production overseeing things run smoothly; such as actors in the right place at right time. I think with my easy talking attitude and my observant eye i think i could eventually do something like this. My editing skills show my creativity and ability to pick up skills quickly. Benefiting both myself and my client.

My Final Edit

The changing nature of music videos.

There are many aspects that have influenced the fast changing development of todays music video. These changes have a significant and ponient effect on the nature of the video itself and how now audiences can consume them. One specific development that stands out from the rest is the internet site Youtube. Youtube a site used for video viewing purposes from anything like homevideos, informative and advertising videos but primarily music videos. Music videos tend to get the highest amount of viewers. The internet is global so it is globaly acceseble for anyone to see what Youtube has to offer. In comparison to telivised broadcasting of music videos (MTV) where only a limited amount of viewers could watch them. MTV through time has also developed. Starting of in 1984 purely for the showcase of Music videos but now it is a lifestyle channel, broadcasting sitcoms and reality TV series daily aswell as Music Videos. Through time the look of music videos themselves have changed. Large record companys have put less and less money into production that Artist and Groups alike have opted for other ways to produce a "unique" video that will capture the internet like minded generation of today. Prouducing realistic and down to earth videos that you an I can relate to as opposed to high budgeted videos for the likes of Jay Z and Lady GaGa.

George Browne.

On the right is George of which standing with a friend. We have used George not only because he is a good friend of the director but because he is charasmatic and fashionable. He works well with a camera and can confidently pose for it.

We will have george in dark clothes. Such as a jumper, jacket, skinny jeans, a hat and a bag. This is to relect his mood. We will have it so either his jacket, bag or hat is visibily designer as that's the sort of audience were trying to appeal to. One who likes designer labels.

Subway and Elm hill.

This is two images of the subway in Norwich and Elm hill . We will be using this for George to walk through to get into the city centre towards elm hill where he'll walk through.We chose these particular places to show a contrast. Elm hill is considered to be a rather pretty and a wealthier part of Norwich whereas the Subway is quite dingey and connotes hostility.

Shots.

The following is 12 shots clearly explained, which were pieced together.As a group we did this for our music video for the song titled the Insomniac by the Jubilee's.Some of these shots may be up for interpretation and alteration slightly in the making of our video, but we will try not to change it to much as this may effect the video negatively and ruin our planning. Although impulsive and spontaneous idea can be good overall we should keep within the guidelines we set ourselves.
1) Long Shot (LS) of bed with main character (George) upon it in Hewett's School Field.
2) Close up (CU) of George's face.
3) Extreme Close up (ECU) of George's eye.
4) Zooms out; back to a long shot (LS) of George resting his elbows on his legs. Slowly the image fade away, disintigrate.
5) Main character (George) walking down the long path situated through Hewett's School field; Long Shot (LS)
6) Main character; in the city, staring at a girl. The girl is with another male. Over the shoulder shot; Close Up (CU) of girl.
7) Extreme Long Shot (ELU) of George walking in the Subway (Norwich), towards the camera. The shot changing as he walks closer to the camera. A Low angle shot (shot number 8), High angle shot (shot number 9) and a tilted angle shot (shot number 10) will be included in this scene.
8) Low Angle Shot of George in Subway (Norwich).
9)High Angle Shot of George in Subway (Norwich).
10) Tilted Angle Shot of George in Subway (Norwich).
11) A combination of Long Shots (LS's) and Close up's (CU's) of George when he is walking down Elm Hill (Norwich).
12) A zoomed out long shot (LS) of George to conclude his journey. George walks with his head looking towards the ground and his hands situated in his pockets.

Storyboard.

This is two images of our storyboard for the music video. Regarding te number of shots, its type and location. I wrote the sypnosis of the individual shot and Jake drew the illustrations.

The minutes.

These are the minutes which was typed up by Vikki. I scribed these notes in the meeting with our clients, while Me and Vikki asked frequent questions throughout the meeting. To the left it is clearly layed out in three columns; topic and discussion, any action items and person(s) responsible.

How are bands changing the type of directors they chose to make their videos?

How are bands changing the type of directors they use to make their music videos?

Every Director has their own unique style that makes them identifiable to artists and bands alike. This is because when going to a director artists seek upon something different and unique to their own. When directing a video they usually take ideas from the band and intertwine them with their own to produce something almost surprising to both the artist and the audience. These ideas are usually up for interpretation constantly throughout the filming of a video. Like many Directors have certain strong and very opinionated views on popular culture and music. So whatever their passion or pet peev lies within can come through in the video. Bringing their own specific knowledge to a video. Possibly resulting in many advantages to a Artist or Band

The Conventions of Lighting.

Backlight : This is an example of backlight. The floodlights behind President Obama highlight his body to create more definition and an heroic feel to the image. Almost halo like.

Fill Light : A picture consisting of only natrual light known as daylight.
This is used mainly to show ordinary/everyday objects. Or to show clear images of landscapes such as this.

Keylight: This is an example of keylight. Where there is lots of shadow mainly on one side of the object, with the other side in light. This is a good effect because it connotes a more mysterious image which is mainly used in horror films to build a sort of tension and unease.

Bookings and Permissions.

Above is the permissions and responsibilities we need to produce our music video.The permissions needed are the following:George Browne & Parents (He's under the age of 18, permission is needed from parents). Altough Gary did mention that above 16 and out of school is isnt to primary. Hewett school field's owner - Phone call, Email, face to face conversation with headteacher or whoever is responsible for the use of hewett's school field. As we are unsure as to who to talk to as there is some confusion on who actually owns that part of the field. The following list is the bookings we need. Equipment, Specific dates and times for the use of video camera, tripod, bed, bed covers all of which are up for interpritation. Hewett school field specific dates and times for the use of the field. For example, the field cannot be used on a saturday or a sunday because the school is closed for the weekend.The responsibilities for the above are as followed; equipment use is all of the groups and the Hewett school field is Victoria's.

BUDGET.

Production Office - £800
Recce- £205.84
Cast (Casting)- One Actor - £183.36
Production Salaries- £229
Unit Salaries - £183.36
Electrical Unit - N/AEquipment Hire - £240
Art Department - £50Studio Costs - N/ALocation Costs - £80
Post-Production- £583.36
Insurance And Legal - £ 210.00
Sub Total £4827.92Contingency and mark-up - £50
Final Total - £4877.92
(Budget £5000.00)
The whole team were satisfied with this result and so were the clients. We now hope to keep satisfying the clients in the next couple of meetings by showing our ideas further. Within the budget although being partly responsible for all of it as a Production Manager. Examples of my responsibilities are making sure our one cast member is paid and also our insurance and legal fees.

As a Production Manager this role is all about running the costs for everything correctly, the negotiation to do with the shoot organising (mainly seeking directors view with this). Also my role will be arranging the venues as to where the video can be shot. The cast organising, so without arranging correct dates etc. with the cast the video could end up in jeopardy. Also the equipment and studio. The right equipment will reflect in the work we produce so this is essential.