Treatment

Younique Produktions
Treatment (Jubilee-Insomniac)
Creative Directors: Jake Richardson, Tuesdy George & Victoria Bobbin

Our concept takes the idea of insomnia and anxiety within an average person and this is why we have chosen to represent this in a black and white colour scheme, because we believe it narrows it don't to more of a clear and bolder image as to what an insomniac’s life is really like. This is represented in our mood board also, with many black and white images. This is where we developed reasons as to why we really wanted black and white and how it would be better than colour and also represent the lyrics in a much better way; suiting the target audience also.

Our theme is shown by the restless wind which will slow by placing 'interior' objects for example the bed, in the garden suspended by a tree perhaps. The use of dead trees illustrates a sense of loneliness and sadness which the character may be feeling.

His facial expression and manner connotes his mood as depressed, worried and, most of all, anxious.
He wears plain looking clothes whilst staring widely without blinking, supporting a black expression. The male will continue to stare as he sings the lyrics "Wide awake I can't sleep now".

Throughout the video, facial expressions will put across the fact that the character is obviously having some kind of difficulties in his life. But there's no real answer given in the video. The enigma will leave the video as to why he is depressed; as it's left an unanswered question. The audience even more intrigued; curious as to why this young man appears to be so troubled.

Above is the treatment for our music video 'Jubillee's-Insomniac'. We have developed the treatment in order to give the clients a full idea as to what the video will consist of. The treatment ranges from many different things such as what the main character will wear, to the different locations in which the video will be set.