The changing nature of music videos.

There are many aspects that have influenced the fast changing development of todays music video. These changes have a significant and ponient effect on the nature of the video itself and how now audiences can consume them. One specific development that stands out from the rest is the internet site Youtube. Youtube a site used for video viewing purposes from anything like homevideos, informative and advertising videos but primarily music videos. Music videos tend to get the highest amount of viewers. The internet is global so it is globaly acceseble for anyone to see what Youtube has to offer. In comparison to telivised broadcasting of music videos (MTV) where only a limited amount of viewers could watch them. MTV through time has also developed. Starting of in 1984 purely for the showcase of Music videos but now it is a lifestyle channel, broadcasting sitcoms and reality TV series daily aswell as Music Videos. Through time the look of music videos themselves have changed. Large record companys have put less and less money into production that Artist and Groups alike have opted for other ways to produce a "unique" video that will capture the internet like minded generation of today. Prouducing realistic and down to earth videos that you an I can relate to as opposed to high budgeted videos for the likes of Jay Z and Lady GaGa.

George Browne.

On the right is George of which standing with a friend. We have used George not only because he is a good friend of the director but because he is charasmatic and fashionable. He works well with a camera and can confidently pose for it.

We will have george in dark clothes. Such as a jumper, jacket, skinny jeans, a hat and a bag. This is to relect his mood. We will have it so either his jacket, bag or hat is visibily designer as that's the sort of audience were trying to appeal to. One who likes designer labels.