Our target audience is aimed at teenagers mainly ranging from 16+. As most teeenagers they like to 'dos' around during the day and weekends in such coffee houses like starbucks and other cafes alike. During the evening attending local gigs, bars, nightclubs and commercial pubs. They have expensive taste for Designer clothes like Vivienne Westwood but also shopping in Topshop/Topman and Urban Outfitters. Majority of their clothes being heavily influenced by hippy or festival like fashion. Whilst following leading trends they also tend to have individual items of clothing/jewlerry/ piercings/tatoos and hairstyles. They have an experimental nature. Trying different trends being one of them but also with music, sports and illegal things such as drugs and raves. Typical of having a 'open minded' nature they watch and listen to all types of broadcasting. From Reality TV to Serial dramas, From Live lounge to Classic FM. Mainly watching shows like T4 Sundays, Project Runway, America's next top Model, Girls of the playboy mansion. Celebrity infulences such as Kate Moss, Pete Docherty, Fearne Cotton, Steve Jones. Social networking sites like Facebook, Youtube and Twitter they primarily use. Artists and Bands they follow again is varied from Kasaibian to Old school Hip Hop such as Notorious BIG. Most of the Audience i have described would aspire to work within the industrys they love; fashion, magazine, music, TV, theatre, graphic design and finally journalism.
To find out this i asked various people form 3 very different social groups in appearance, behaviour and social status. I asked two people from each social group all of which attend Sixth Form. The categories i self named them were Indie, Preppy and Rockers. When asking them i found that although very different in appearance maybe not so in attitude and preference. A particular person from the "Indie" social group liked Tupac music something of which i woundt necessarily associate with a person who brands themselves indie. Like this i found one boy who liked 90210 and The Hills - usually something of which is consider to be a "girls" programme. So with my research i found out what was popular and common interests among all. For example social networking sites such as Facebook, Youtube and Twitter are highly used, daily by all teens. Across the board televison stations like E4, T4, BBC 3, ITV2 i found to be the most popular stations watched. With my research found to be true in some places i intend to target it at the tpe of people.Majority of the students i spoke to all enjoyed going to coffee houses such as Starbucks to say Mcdonalds. Media studies amongst Drama, Dance, English Lit&Lang and Sociology were the most common lessons students picked. In contast to this i found people also picked History, Maths and IT. As i had imagined from my own personal preference the girls i spoke to shop in Topshop, Urban Outfitters, Asos and Primark where as some boys prefer to go by label such as Lyle&Scott, Aquascoot and some of the older reocurring brands such as Fila and Gola (both considered once to be quite below standard). All students i spoke to say they would like to go at least one event/ festival this year. The hottest ones being V festival and Glastonbury. With the people i asked i found most of my targets to be accurate. I learnt that social status can be decieving as after this i found were all quite simular. The teens i am aiming at all have a care free and experimental attitude. Our audience will consist of these types of people.